Luxury goods shoppers' mobile audience share in Italy 2023, by age and gender
Online shoppers in the 18-24 and 25-32 age brackets purchase the most luxury goods via mobile devices in Italy. Based on August 2023 data, around 43 percent of consumers in those age groups purchased luxury goods using their smartphones. Italian men buy more luxury items via m-commerce than their female counterparts. Nine in ten male shoppers engaged in luxury mobile shopping, while one in ten females did the same.