Quarterly online luxury shopping in Europe 2022-2023, by device

Published by
L. Yltävä,
Nov 2, 2023
In the third quarter of 2023, most European consumers, around 73 percent, preferred to use computers to place online orders for luxury products or services. In addition, roughly 35 percent of online consumers used mobile devices, while nearly 12 percent used tablets.

Share of affluent consumers purchasing luxury brands and services online in Europe from Q1 2022 to Q3 2023, by device

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Release date

October 2023

Region

Europe

Survey time period

Q1 2022 to Q3 2023

Number of respondents

9,775 respondents*

Age group

18 years and older

Special properties

online purchases made within the past 12 months

Supplementary notes

*Survey included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom).

Affluent consumers refer to high-net-worth individuals (HNWIs). Multiple answers were possible.

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