Online luxury shopping in Europe 2023, by device and gender

Published by
L. Yltävä,
Oct 19, 2023
In the third quarter of 2023, both male and female consumers in Europe showed a clear preference for shopping online for luxury goods on computers. The percentage of women who did so was nearly 65 percent, compared to over 81 percent for men. Mobile devices were also favored among shoppers, with around 37 percent of women and approximately 34 percent of men using them while purchasing luxury brands and services online.

Share of affluent consumers purchasing luxury brands and services online in Europe in 3rd quarter 2023, by device and gender

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Release date

October 2023

Region

Europe

Survey time period

Q3 2023

Number of respondents

9,775 respondents*

Age group

18 years and older

Special properties

online purchases made within the past 12 months

Supplementary notes

*Survey included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom). Affluent consumers refer to high-net-worth individuals (HNWIs). Multiple answers were possible.

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