Quarterly online luxury shopping via computers in Europe 2018-2023, by age

Published by
Tugba Sabanoglu,
Jan 31, 2024
In the third quarter of 2023, around 77 percent of affluent consumers aged between 18-39 and roughly 70 percent of those aged 40+ used computers and laptops when purchasing luxury brands and services in Europe. According to the results of the survey, since the start of the coronavirus (COVID-19) pandemic, the use of online channels via computers and laptops increased across both age groups.

Share of affluent consumers purchasing luxury brands and services via computers and laptops in Europe from Q3 2018 to Q3 2023, by age group

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Release date

October 2023

Region

Europe

Survey time period

Q3 2018 to Q3 2023

Number of respondents

165 respondents*

Age group

18 years and older

Special properties

online purchases made within the past 12 months

Supplementary notes

*Survey included consumers in France, Germany, Switzerland, and the United Kingdom. Affluent consumers refer to high-net-worth individuals (HNWIs).

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