eTravel: Penetration rate in the Mobility Services market in China 2017 - 2023

eTravel: Usage penetration rate in the Mobility Services market in China from 2017 to 2023

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Supplementary notes

The segment Mobility Services contains all travels booked online, independent of whether the travel is booked directly via a providers' website or through an online travel agency (OTA). The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent people who booked travels, independent of the number of travelers.
Not included are offline bookings, made in a travel agent’s office or by telephone. A prerequisite for this segment is an online checkout process.

*Regions only include countries listed in the Digital Market Outlook

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Statistics on " Digitalization of the travel industry "

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