In 2024, companies in the technology and electronics industry were expected to invest more than 87 percent of their total media advertisign spending in digital advertising. Retail industry ranked second, with 82.9 percent.
Industries with highest share of digital advertising spending in the United States in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (November 18, 2024). Industries with highest share of digital advertising spending in the United States in 2024 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1421001/industries-highest-share-digital-ad-spend-usa/
eMarketer. "Industries with highest share of digital advertising spending in the United States in 2024." Chart. November 18, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1421001/industries-highest-share-digital-ad-spend-usa/
eMarketer. (2024). Industries with highest share of digital advertising spending in the United States in 2024. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1421001/industries-highest-share-digital-ad-spend-usa/
eMarketer. "Industries with Highest Share of Digital Advertising Spending in The United States in 2024." Statista, Statista Inc., 18 Nov 2024, https://www.statista.com/statistics/1421001/industries-highest-share-digital-ad-spend-usa/
eMarketer, Industries with highest share of digital advertising spending in the United States in 2024 Statista, https://www.statista.com/statistics/1421001/industries-highest-share-digital-ad-spend-usa/ (last visited December 13, 2024)
Industries with highest share of digital advertising spending in the United States in 2024 [Graph], eMarketer, November 18, 2024. [Online]. Available: https://www.statista.com/statistics/1421001/industries-highest-share-digital-ad-spend-usa/