Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024

Estimated Google advertising spending as a share of marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024

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Release date

March 2024

Region

Worldwide

Survey time period

2019 to 2023

Special properties

companies are ranked based on the highest revenue in 2023

Supplementary notes

¹ 2023 figures for Trip.com Group, MakeMyTrip, and Despegar are based on a Monte Carlo analysis. Data for eDreams ODIGEO and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years.

Data estimated by Statista based on a Monte Carlo analysis, desk research, and publicly available information.

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