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Facebook brand post engagement 2022, by vertical

Published by S. Dixon, Mar 21, 2023
In 2022, the average engagement rate of posts by sports teams on Facebook was 0.24 percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of 0.06 percent. Overall, Influencers achieved a Facebook post engagement rate of 0.2 percent. Verticals such as Tech and Software and Food and Beverage both encountered engagement rates of 0.04 percent. Brands on Twitter achieved an average engagement rate of 0.04 percent.

Average engagement rate with brand posts on Facebook in 2022, by vertical

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Source

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

According to the source: Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2021, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 5,000 as of the same date."

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