Try our corporate solution for free!
(212) 419-8294
vianny.gutierrez-cruz@statista.com

Instagram brand post engagement 2021, by vertical

Published by Statista Research Department, Mar 28, 2022
In 2021, the average engagement rate of sports team posts on Instagram was 1.84 percent, which is almost three times the overall average of 0.67 percent. Overall, higher education had the highest Instagram brand post engagement rate with 2.99 percent. Furthermore, Instagram engagement rates fell by around 30 percent on the previous year, however, engagement rates in Instagram are higher than on Facebook and Twitter.

Average engagement rate with brand posts on Instagram in 2021, by vertical

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Single Account
$39 $59 per month *
in the first 12 months
View for free
33% off until Jun 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2022
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

According to the source, data is based on: "engagement as measurable interaction on organic and paid social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count. We provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Brands on social media"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Brands on social mediaSocial mediaSocial media marketing worldwideSocial commerce in the United StatesFacebook marketing
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu