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Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)

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Most popular verticals on Instagram worldwide 2015-2017 This statistic presents the most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions. Beauty brands dominated in collecting the highest number of interactions. According to the findings, 3.3 billion Instagram interactions were recorded by beauty brands.
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Total number of mentions in millions
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Total number of mentions in millions
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Description Source More information
This statistic presents the most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions. Beauty brands dominated in collecting the highest number of interactions. According to the findings, 3.3 billion Instagram interactions were recorded by beauty brands.
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Release date
September 2017
Region
Worldwide
Survey time period
November 2015 to April 2017
Supplementary notes
Top 15 beauty and top 10 retail brands, by number of followers on Instagram.

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