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Instagram brand post engagement 2021, by vertical

Average engagement rate with brand posts on Instagram in 2021, by vertical

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

According to the source, data is based on: "engagement as measurable interaction on organic and paid social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count. We provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies."

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Statistics on "Brands on social media"

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