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Instagram brand post engagement 2019, by vertical

Published by H. Tankovska, May 5, 2021
In 2019, the average engagement rate of sports team posts on Instagram was 2.33 percent. This is almost double the overall average of 1.22 percent. Higher education had the highest Instagram brand post engagement rate with 3.57 percent.

Average engagement rate with brand posts on Instagram in 2019, by vertical

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 180,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."

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