In 2021, the average engagement rate of sports team posts on Instagram was 1.84 percent, which is almost three times the overall average of 0.67 percent. Overall, higher education had the highest Instagram brand post engagement rate with 2.99 percent. Furthermore, Instagram engagement rates fell by around 30 percent on the previous year, however, engagement rates in Instagram are higher than on Facebook and Twitter.
Average engagement rate with brand posts on Instagram in 2021, by vertical
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Rival IQ. (February 15, 2022). Average engagement rate with brand posts on Instagram in 2021, by vertical [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/795367/most-popular-verticals-instagram/
Rival IQ. "Average engagement rate with brand posts on Instagram in 2021, by vertical." Chart. February 15, 2022. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/795367/most-popular-verticals-instagram/
Rival IQ. (2022). Average engagement rate with brand posts on Instagram in 2021, by vertical. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/795367/most-popular-verticals-instagram/
Rival IQ. "Average Engagement Rate with Brand Posts on Instagram in 2021, by Vertical." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/795367/most-popular-verticals-instagram/
Rival IQ, Average engagement rate with brand posts on Instagram in 2021, by vertical Statista, https://www.statista.com/statistics/795367/most-popular-verticals-instagram/ (last visited May 26, 2022)