Pay-TV subscriptions encompass cable TV, satellite TV, Internet protocol TV, and digital terrestrial TV services, whereas physical home video is the aggregated revenue generated by all DVD and Blu-ray sales.
TV Advertising includes all ad spending for moving image formats broadcasted over traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered over Internet Protocol networks (IPTV). It covers all ad spending for pay-TV operators and networks as well as free-to-air networks and free-to-air spin-off digital channels from terrestrial network operators. This segment does not include online TV advertising (e.g., ad spending for TV viewed online and delivered by traditional broadcasters via their websites).
TV users are defined as all individuals who use TV devices. Terrestrial television uses traditional antennas that transmit analog signals. In most parts of the world, analog terrestrial TV has undergone a digital switchover (DSO) to digital terrestrial TV. For digital terrestrial TV, television broadcast stations transmit TV content by radio waves to televisions to households in a digital format. Cable TV signals are transmitted through coaxial or fiber-optic cables directly to each household without the need for external antennas. The same technology can also be used to transmit FM-radio, internet, telephone, and other non-television services. Satellite TV covers television programming with the use of communication satellites transmitting to satellite dishes. A dedicated satellite receiver (external set-top boxes or built into TV sets) decodes the television program. Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol networks. IPTV is used in subscriber-based telecommunications networks via set-top boxes or other customer-premises equipment. All types of OTT (over-the-top) services, such as TVOD (transactional video on demand) and SVOD (subscription video on demand) are excluded from the definition of the Traditional TV & Home Video segment. Furthermore, neither public license fees nor electric through-TV-subscription revenues are contained in this subsegment.
- Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
- Physical home video (DVD & Blu-ray) sales
- Traditional TV advertising
- OTT (Over-the-top content) services ─ TVoD, SVoD, EST, OTT Video Advertising, linear OTT
- Public license fees (will be included in the next update)
- Electric through-TV subscriptions
- DVD & Blu-ray rental
Revenue Revenue Growth
in the Traditional TV & Home Video market in million US$ in percent
- Revenue Growth
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Average Revenue per TV User
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Global Comparison - Revenue
in the Traditional TV & Home Video market in million US$
The Traditional TV & Home Video market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending includes discounts, margins, and taxes. The user metrics show the number of customers who have made at least one online purchase within the last 12 months.
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