Technical consumer goods: share of turnover in Europe by channel 2018
This graph presents the share of turnover from online and brick-and-mortar sales of technical consumer goods (TCG) in selected European countries in 2018. The share of online TCG turnover was the highest in the Netherlands in 2018, with 39 percent. Following was the United Kingdom, where online accounted for 35 percent of turnover. In Portugal, only 7 percent of TCG turnover was achieved through online channels, whereas brick-and-mortar turnover had a share of as high as 93 percent.
