According to web traffic data from 2022, Amazon.it is the most visited e-commerce site in italy, with 153.5 million visits. The Italian platform of the e-comemrce giant dwarfed eBay at nearly 38 million visits. Microsoft ranked third, with about 19 million monthly visits.
Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions)
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Statistics on E-commerce in Italy
Market overview
8
- Premium Statistic E-commerce revenue in Italy 2009-2021
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2021
- Premium Statistic Annual growth in e-commerce revenue in Italy 2021-2022
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2022
- Premium Statistic Monthly online retail sales index in Italy 2021-2022
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2021
- Premium Statistic Cross-border e-commerce share in Italy 2019-2021
- Premium Statistic Main cross-border online shopping origin markets in Italy 2021, by market share
E-commerce adoption
4
Leading platforms
6
- Basic Statistic Italy: Top 10 online stores
- Premium Statistic Leading groceries websites in Italy 2022, based on visit share
- Basic Statistic Leading games websites in Italy 2022, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2022, based on visit share
- Premium Statistic Leading e-commerce and shopping websites in Italy 2022, based on visit share
- Premium Statistic Leading coupons and rebates websites in ltaly 2022, based on visit share
Segments
6
- Premium Statistic Value of e-commerce purchases in Italy 2018-2022, by type
- Premium Statistic Distribution of e-commerce revenue in Italy 2021, by sector
- Premium Statistic Fashion e-commerce revenue in Italy 2017-2025, by segment
- Premium Statistic Value of furniture and home living e-commerce in Italy 2017-2021
- Premium Statistic Value of beauty and cosmetics e-commerce in Italy 2017-2021
- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2022
Online shopping
5
- Premium Statistic Online retail users in Italy 2017-2025
- Premium Statistic Share of retail website visits and orders in Italy 2022, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Drivers of online purchases in Italy 2022
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
Payment methods
4
- Premium Statistic Most common online payments by type in Italy 2022
- Premium Statistic Most used online payments by brand in Italy 2022
- Premium Statistic Most popular payment methods for online purchases in Italy 2021
- Premium Statistic Most popular methods of payment for online purchases in Italy 2021
Further related statistics
13
- Italy: conversion rates of most visited e-Commerce websites 2017
- Number of visitors to the e-commerce website of IKEA Italy 2010-2016
- Revenue of the leading online shops in Austria 2019
- Awareness of online brand categories in Italy Q1 2018, by type of buyer
- Knowledge of online merchants in Italy Q1 2018, by reason
- Share of European customers of online shops in Italy 2018, by country
- Factors for buying beauty products online Thailand 2018
- Share of European customers of online shops in Germany 2017-2018, by country
- Share of European customers of online shops in the UK 2020, by country
- Type of beauty items purchased online Thailand 2018, by gender
- Most popular online shops for beauty products Thailand 2018
- Revenue of leading internet first brands in India FY2019, by brand
- Offline or online shopping preference for travel and software products in France 2019
Further Content: You might find this interesting as well
Statistics
- Italy: conversion rates of most visited e-Commerce websites 2017
- Number of visitors to the e-commerce website of IKEA Italy 2010-2016
- Revenue of the leading online shops in Austria 2019
- Awareness of online brand categories in Italy Q1 2018, by type of buyer
- Knowledge of online merchants in Italy Q1 2018, by reason
- Share of European customers of online shops in Italy 2018, by country
- Factors for buying beauty products online Thailand 2018
- Share of European customers of online shops in Germany 2017-2018, by country
- Share of European customers of online shops in the UK 2020, by country
- Type of beauty items purchased online Thailand 2018, by gender
- Most popular online shops for beauty products Thailand 2018
- Revenue of leading internet first brands in India FY2019, by brand
- Offline or online shopping preference for travel and software products in France 2019
Semrush. (August 24, 2022). Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions) [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/
Semrush. "Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions)." Chart. August 24, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/
Semrush. (2022). Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions). Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/
Semrush. "Most Popular E-commerce Sites in Italy in 2022, by Monthly Visits (in Millions)." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/
Semrush, Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions) Statista, https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/ (last visited March 31, 2023)
Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions) [Graph], Semrush, August 24, 2022. [Online]. Available: https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/