In 2020, Chinese online shopping platform Taobao was the world's most popular online marketplace based on gross merchandise value, with a GMV of approximately 609 billion U.S. dollars. Also based in China, B2C e-commerce site Tmall ranked second, with a GMV of 593 billion dollars. U.S.-based Amazon came in third, with a 475 billion dollars gross merchandise value.
Most popular online marketplaces worldwide in 2020, based on gross merchandise value
(in billion U.S. dollars)
Gross merchandise value is the total value of goods sold on the marketplace. Companies are ranked by GMV from third-party merchants that sell their sites, and does not include the sale of the marketplaces' own products.
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Digital Commerce 360. (March 9, 2021). Most popular online marketplaces worldwide in 2020, based on gross merchandise value (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/885354/top-global-online-marketplaces-by-gmv/
Digital Commerce 360. "Most popular online marketplaces worldwide in 2020, based on gross merchandise value (in billion U.S. dollars)." Chart. March 9, 2021. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/885354/top-global-online-marketplaces-by-gmv/
Digital Commerce 360. (2021). Most popular online marketplaces worldwide in 2020, based on gross merchandise value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/885354/top-global-online-marketplaces-by-gmv/
Digital Commerce 360. "Most Popular Online Marketplaces Worldwide in 2020, Based on Gross Merchandise Value (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Mar 2021, https://www.statista.com/statistics/885354/top-global-online-marketplaces-by-gmv/
Digital Commerce 360, Most popular online marketplaces worldwide in 2020, based on gross merchandise value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/885354/top-global-online-marketplaces-by-gmv/ (last visited July 05, 2022)
