Leading global online marketplaces 2022, by GMV

Published by
Stephanie Chevalier,
Aug 29, 2023
In 2022, Chinese online shopping platform Taobao was the world's most popular online marketplace based on gross merchandise value, with a GMV of approximately 701 billion U.S. dollars. Also based in China, B2C e-commerce site Tmall ranked second, with a GMV of 663 billion dollars. U.S.-based Amazon came in third, with a 368 billion dollars gross merchandise value.

Most popular online marketplaces worldwide in 2022, based on gross merchandise value (in billion U.S. dollars)

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Release date

March 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Gross merchandise value is the total value of goods sold on the marketplace. Companies are ranked by GMV from third-party merchants that sell their sites, and does not include the sale of the marketplaces' own products.

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