Technical consumer goods retail: share of turnover in Europe by channel 2018

This chart presents the share of turnover from online and brick-and-mortar sales of technical consumer goods (TCG) in selected European countries in 2018. The share of online TCG turnover was the highest in the Netherlands in 2018, with 39 percent. The United Kingdom followed, where online accounted for 35 percent of turnover from technical consumer goods sales. In Portugal, only 7 percent of TCG turnover was achieved through online channels, whereas brick-and-mortar turnover had a share of 93 percent.

Share of turnover of technical consumer goods (TCG) retailers in selected European countries in 2018, by channel

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Release date

May 2019



Survey time period


Special properties

Western Europe

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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