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Italy: e-commerce B2C market share in Italy 2014-2018, by device

E-commerce B2C market share in Italy in 2014 and 2018, by device

by Statista Research Department, last edited Jun 4, 2019
Italy: e-commerce B2C market share in Italy  2014-2018, by device This statstic displays market share of B2C e-commerce in Italy in 2014 and 2018, by device. A glance at the graph reveals that in 2014, the vast majority of the e-commerce transactions were finalized on desktop devices (84 percent), whereas only 16 percent were carried on via tablet or smartphone. Since then, the smartphone's market share increased significantly reaching 31 percent of the total. This happened at the expenses of desktop devices, which experience a decrease in market of 22 percent.
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E-commerce B2C market share in Italy in 2014 and 2018, by device

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