British online shopping average order value (AOV) 2018, by device

This statistic provides information on the average order value (AOV) of online shopping orders in Great Britain in the fourth quarter of 2018, differentiated by the device from which the order was made. During that quarter, online orders placed from a smartphone had an average value of 63.24 U.S. dollars.

Average order value (AOV) of online shopping orders in Great Britain as of 4th quarter 2018, by device

Order value in U.S. dollars
Traditional82.67
Tablet78.12
Smartphone63.24
Other67.05
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Source

Release date

July 2019

Region

United Kingdom (Great Britain)

Survey time period

Q4 2018

Supplementary notes

Date of release is date of access for this report.

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Statistics on "Mobile commerce in the United Kingdom (UK)"

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