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Italy: DTS share of retail advertising spend 2018-2023

Digital DTS (Drive-to-Store) share of retail advertising spend in Italy between 2018 and 2023

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Release date

June 2019



Survey time period


Number of respondents


Supplementary notes

The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."

*In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.

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