Shoppers' reasons for practicing showrooming Singapore 2019

For shoppers in Singapore, using a combination of both online platforms and offline retail spaces seem to be the most common way of shopping. Some may start their shopping journey in a brick-and-mortar store, and then complete the purchase online. For those respondents in a survey conducted in Singapore on May 2019 who practice this way of shopping, called "showrooming", 54 percent of them stated that they do so as they believed it would get them a better deal.

Shoppers' reasons for practicing showrooming * in Singapore as of May 2019

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Release date

June 2019



Survey time period

April to May 2019

Number of respondents

285 respondents

Special properties

Among respondents who claimed to practice webrooming

Supplementary notes

*Showrooming is the practice of first looking at items in a brick-and-mortar store before completing the purchases online.

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