
Shoppers' mobile phone use when shopping in a physical store Singapore 2019
close to 80 percent, it is thus not surprising that Singaporean shoppers rely on their mobile phones to search for information on the product before making a purchase offline.
In a survey on shopping behavior of Singaporeans conducted in May 2019, 80 percent of Singaporean respondents stated that they used their mobile phones when shopping in a physical store. With a mobile internet penetration rate of