As of May 2023, there were over 7.15 million Instagram users in South Africa, which accounted for nearly 12 percent of the country's total population. Overall, the majority of Meta's Instagram were women, accounting for 55.7 percent of all users. The social media platform was most popular with those aged between 18 and 34 years.
Distribution of Instagram users in South Africa as of May 2023, by gender
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NapoleonCat. (May 1, 2023). Distribution of Instagram users in South Africa as of May 2023, by gender [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat. "Distribution of Instagram users in South Africa as of May 2023, by gender." Chart. May 1, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat. (2023). Distribution of Instagram users in South Africa as of May 2023, by gender. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat. "Distribution of Instagram Users in South Africa as of May 2023, by Gender." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/
NapoleonCat, Distribution of Instagram users in South Africa as of May 2023, by gender Statista, https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/ (last visited October 06, 2024)
Distribution of Instagram users in South Africa as of May 2023, by gender [Graph], NapoleonCat, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1028354/south-africa-instagram-user-gender-distribution/