Brand search volume growth of retailers in the UK 2015-2019

On Google UK, brand searches for women's fashion and clothing retailer PrettyLittleThing experienced an exponential growth between May 2015 and April 2019. According to a report researched and published by Pi Datametrics, PrettyLittleThing's brand popularity on Google UK based on search volume increased by 237.8 percent.

Over this period of time, fashion retailer Next's brand search volume was actually the highest, but as displayed in this chart Next's brand growth has stagnated. Whereas brands like PrettyLittleThing, JD Sports and Boohoo were searched on Google UK in increasing volumes since May 2015.

Growth rate in online brand searches for fashion retailers in the United Kingdom (UK) from May 2015 to April 2019*

Brand search growth rate
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Source

Release date

July 2019

Region

United Kingdom

Survey time period

May 2015 to April 2016 and May 2018 to April 2019

Number of respondents

972**

Supplementary notes

* Results refer to Google UK searches.
** The category breakdown of retailers included in this study is as follows: fast fashion; department stores; clothing brand/retailer; sportswear/outdoor wear; designer; footwear; and lingerie.

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Statistics on "Marks & Spencer"

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