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Most popular fashion categories in the UK 2017-2019, by search volume

Between May 2017 and May 2019, the most searched fashion category on the internet in the United Kingdom (UK) was fast fashion. According to a report researched and published by Pi Datametrics, retail brands in the "fast fashion" category saw 440.8 million searches on Google UK between May 2018 and April 2019. This value was 461.3 million for the same category in the previous year, namely between May 2017 and April 2018. The second most popular category was department stores. Department store brands were searched online on Google's UK platform over 250 million times during this period. Amazon itself was another popular key term in fashion category with 207.6 million brand searches made between April 2018 and May 2019.

Most popular fashion categories in the United Kingdom (UK) from May 2017 to April 2019, by search volume (in millions)*

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Release date

July 2019


United Kingdom

Survey time period

May 2017 to April 2018 and May 2018 to April 2019

Number of respondents

972 respondents

Supplementary notes

* Figures are rounded. Results refer to searches made on Google UK.

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Statistics on "Marks & Spencer"

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