Emerging fashion retailers ranked by brand search volume 20119 Statistic

Among the up-and-coming fashion retail brands, online fashion retailer SHEIN distinguished itself as the leading emerging fashion brand with a search volume of over 6.5 million on Google UK. According to a report published by Pi Datametrics, I Saw It First was another retailer who reached a staggering rate of popularity. The brand was searched over 3.62 million times on Google's UK platform over the period of time between May 2018 and April 2019. Considering that the brand's Google search volume was only 850 between 2015 and 2016, this is a considerable success on the part of I Saw It First.

Most popular emerging fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019, by brand search volume

Characteristic	May 2015 to April 2016	May 2018 to April 2019
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Release date

July 2019

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Region

United Kingdom

Survey time period

May 2015 to April 2016 and May 2018 to April 2019

Number of respondents

972**

Supplementary notes

* 'Emerging brands’ are brands that had a search volume lower than 300,000 in 2015. Results refer to Google UK searches.
** The category breakdown of retailers included in this study is as follows: fast fashion; department stores; clothing brand/retailer; sportswear/outdoor wear; designer; footwear; and lingerie.

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