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Factors influencing U.S. consumers to buy direct to consumer products 2019

As of 2019, the offer of a lower price led 45 percent of incumbent brand-only shoppers to tried a product from a direct to consumer company. Direct brand consumers were generally more prone to trying a product from a direct to consumer company than incumbent brand-only shoppers. As opposed to incumbent brands, direct brands allow for direct digital transactions between themselves and consumers by eliminating the need for a retailer.

Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company?

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Release date

July 2019


United States

Survey time period

May 2019

Number of respondents

3,000 respondents

Age group

13 years and older

Special properties

Respondents were selected based on age group (13 to 34, 35 to 50, and 50+), gender, ethnicity, and religion for equal representation.

Method of interview

Online survey

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Statistics on "Groupon"

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