Most in-demand TV genres by demand share in South Africa 2019

This statistic, based on data provided by Parrot Analytics, shows a ranking of the most popular genres for digital original content based on share of audience demand in South Africa. Drama titles accounted for 42.3 percent of expressed demand in the first quarter of 2019, which is unsurprising given that many of the top digital original series in South Africa fall into this category. Leading original drama series based on average daily demand expressions include Netflix shows '13 Reasons Why', 'Narcos', 'Stranger Things' and 'You', as well as Hulu's 'The Handmaid's Tale'.

Most popular digital original series genres based on share of audience demand in South Africa in the first quarter of 2019

Characteristic	Share of average demand expressions*
Drama	42.3
Comedy	20
Action/adventure	17.8
Children	5.6
Animation	4.6
Horror	3.9
Documentary	3.3
Reality	1.7

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Release date

August 2019

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Region

South Africa

Survey time period

Q1 2019

Supplementary notes

*Parrot Analytics defines demand expressions as follows: "A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

Also considered were shows defined as being in the 'factual' or 'reality' genres, which the source notes represented less than one percent of demand expressions each.

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