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Ways of avoiding advertisements on the internet in Poland 2018

Published by Marcelina Szuba, Sep 12, 2019
76 percent of Internet users in Poland used at least one of the available methods to avoid watching online advertisements in 2018. The technique used most often, because it did not require any software installation, was consistently skipping ad broadcasts before or during video material: 46 percent of respondents declared that they omitted advertisements at every possible opportunity.

Methods through which internet users avoided online advertisements in Poland in 2018

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Release date

March 2019

Region

Poland

Survey time period

2018

Number of respondents

5,510 respondents

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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