According to an April 2024 study, most museums, monuments, and archaeological sites in Italy sold their tickets directly at their location. While admissions sold at the institution's box office accounted for 80 percent of ticket sales, museums' websites or apps only represented six percent of all bookings.
Share of ticket sales in museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel
Characteristic
Share of ticket sales
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Osservatori Digital Innovation. (June 4, 2024). Share of ticket sales in museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation. "Share of ticket sales in museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel." Chart. June 4, 2024. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation. (2024). Share of ticket sales in museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation. "Share of Ticket Sales in Museums, Monuments, and Archaeological Sites in Italy as of April 2024, by Booking Channel." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation, Share of ticket sales in museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel Statista, https://www.statista.com/statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/ (last visited September 17, 2024)
Share of ticket sales in museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel [Graph], Osservatori Digital Innovation, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
