Number of State museum visitors in Italy 2019, by region

In 2019, Lazio recorded the highest number of museum visitors in Italy among all the Italian regions. Data show that it registered approximately 25.6 million museum visitors, as of the survey period. Furthermore, Campania and Tuscany ranked second and third on this list, respectively. The former registered a total number of roughly 10 million visitors. The latter followed with a total of about 7.7 million museum visitors in 2019.

Most visited museums in Italy

A similar scenario was also found in the list of the most visited museums in Italy in 2019. Data show that the archaeological park of the Colosseum in Rome (Lazio) was the most visited Italian cultural attraction in the selected year. The Uffizi Galleries in Florence, Tuscany, and the archaeological site of Pompeii in Campania followed in the list.

Museum visitors in Italy increased, but…

Overall, the number of visitors to museums in Italy increased significantly from 2008 to 2019. However, museums seemed not particularly appealing to Italian individuals aged 35 and older. For instance, approximately 70 percent of Italian individuals aged between 35 and 44 did not visit any museums and exhibitions in Italy in 2018.