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Reasons why consumers shopped at pop-up shops as of 2019

In 2019, over half of survey respondents in the United States shopped at pop-up shops in order to find unique products and because they offer unique experiences. Many consumers also went to such stores because they were curious and because they wished to support local and independent businesses.

Let’s go to the mall

While shopping for goods online is very convenient, many Americans still prefer going to the mall for certain products. In 2018, six out of ten people preferred going to the mall when shopping for clothes. Many U.S. consumers also enjoyed going to the mall with family and friends, and making a full day of it, accompanied by dinner and entertainment.

Shopping during the COVID-19 pandemic

Shopping channels for groceries have been impacted severely by the COVID-19 outbreak in 2020: before the pandemic, about 70 percent of consumers in the United States would typically shop at super centers and mass stores. Since the outbreak, roughly 20 percent of consumers stated they now shop here. Many U.S. consumers even reported that their shopping behavior has permanently changed as a result of COVID-19. One in five consumers now sanitizes carts and baskets before use, while roughly 15 percent stated they now make less store trips in general.

Consumers' reasons for shopping at pop-up shops in the United States as of 2019

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Release date

July 2019


United States

Survey time period

June 24 to 26, 2019

Number of respondents

1,003 respondents

Age group

18 years and older

Method of interview

Online survey

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