Main information channels on Korean skincare products among females in Vietnam 2019

According to a survey conducted by Rakuten Insight, 61 percent of the female Vietnamese respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends through recommendations from family and friends. Within the survey, the share of female respondents who use Korean beauty products was around 56 percent of all female respondents.

Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2019

Share of respondents
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Source

Release date

August 2019

Region

Vietnam

Survey time period

July 5 to 30, 2019

Number of respondents

524 respondents

Age group

16 years and older

Special properties

among female respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 5th to 30th, 2019 among a total of 3,097 female (1,523) and male (1,574) Vietnamese respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

Original question: Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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