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Main information channels on Korean skincare products among males in Vietnam 2019

Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2019

by Ella Zoe Doan, last edited Aug 22, 2019
Main information channels on Korean skincare products among males in Vietnam 2019 According to a survey conducted by Rakuten Insight, 59 percent of the male Vietnamese respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends through recommendations from family and friends. Within the survey, the share of male respondents who use Korean beauty products was around 33 percent of all male respondents.
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Main information sources on the latest Korean skincare products and trends among male Vietnamese consumers in 2019

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