Influencing factors to try Korean skincare products among males Thailand 2021

Published by Kankanit Ciba, Jun 8, 2023
According to a survey conducted by Rakuten Insight, 45 percent of the male Thai respondents stated that positive recommendations from family and friends would influence them to try a Korean skincare product. Within the survey, the share of male respondents who use Korean beauty products was around 32 percent of all male respondents.

Main factors that would influence male consumers to try Korean skincare products in Thailand in 2021

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Release date

October 2021

Region

Thailand

Survey time period

July 8 to 10, 2021

Number of respondents

3,557 respondents

Age group

16 years and older

Special properties

among male respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

Original question: What would influence you to try a Korean beauty skincare product?

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