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U.S. consumer trust in social media ads 2019, by generation

According to data from a February 2019 survey of internet users in the United States, 77 percent of respondents were skeptical of shopping recommendations and ads delivered on social media platforms. The amount of trust in social media advertising varied by generation, with 36 percent of Millennials trusting social media ads and only 8 percent of Baby Boomers showing trust.

Share of consumers in the United States who trust ads on social media as of February 2019, by generation

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Release date



United States

Survey time period

February 11 to 14, 2019

Number of respondents


Age group

18 years and older

Supplementary notes

Original question: "Do you trust ads on social media?"

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