Average user engagement rate with branded IGC on Instagram 2017

Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017

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Source

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Release date

January 2018

Region

Worldwide

Survey time period

January to December 2017

Special properties

35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary

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