Distrust in influencers and bloggers among U.S. internet users 2019

According to data from a February 2019 survey of internet users in the United States, 86 percent of the respondents are skeptical of influencers and bloggers. The distrust was shown to increase with age - 96 percent of Baby Boomers said that they distrust influencers and bloggers, while 77 percent of Gen Z respondents expressed distrust.

Share of internet users in the United States who distrust influencers and bloggers as of February 2019, by generation

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Sources

Release date

July 2019

Region

United States

Survey time period

February 11 to 14, 2019

Number of respondents

1,100+

Age group

18 years and older

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Statistics on "Influencer marketing"

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