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Global social users discovering brands via influencer channels 2018

This statistic presents the share of social media users worldwide who discover brands via influencer channels on the selected social media platforms as of first quarter 2018. According to the findings, 39 percent of Snapchat users reported to have discovered brands via an influencer channels such as celebrity endorsements, expert bloggers and vlogs. Snapchat users were ranked as most receptive to influencer marketing overall.

Global social media users of selected platforms who say that they discover brands via influencer channels as of 1st quarter 2018

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Release date

July 2018



Survey time period

Q1 2018

Number of respondents

109,780 respondents

Age group

16-64 years

Special properties

users of respective social platforms

Method of interview

Online survey

Supplementary notes

Influencer channels include celebrity endorsements, expert bloggers, and vlogs.

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Statistics on "Social media marketing in France"

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