Global social users discovering brands via influencer channels 2018
This statistic presents the share of social media users worldwide who discover brands via influencer channels on the selected social media platforms as of first quarter 2018. According to the findings, 39 percent of Snapchat users reported to have discovered brands via an influencer channels such as celebrity endorsements, expert bloggers and vlogs. Snapchat users were ranked as most receptive to influencer marketing overall.
