According to a survey conducted in Indonesia in July 2019, 51 percent of the respondents believed that an influencer's review is more convincing than official advertisements. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.
Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019
The question asked in the survey was as follows: "Give your level of approval to the following statement: I tend to believe in influencer's review rather than official ads review from brand". 1 is strongly disagree, 5 is strongly agree"
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JakPat. (September 5, 2019). Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/1049476/indonesia-respondents-who-believe-influencer-review-is-more-convincing-than-official-ads/
JakPat. "Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019." Chart. September 5, 2019. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/1049476/indonesia-respondents-who-believe-influencer-review-is-more-convincing-than-official-ads/
JakPat. (2019). Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/1049476/indonesia-respondents-who-believe-influencer-review-is-more-convincing-than-official-ads/
JakPat. "Share of Respondents Who Believed An Influencer's Review Is More Convincing than Official Ads in Indonesia as of July 2019." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1049476/indonesia-respondents-who-believe-influencer-review-is-more-convincing-than-official-ads/
JakPat, Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019 Statista, https://www.statista.com/statistics/1049476/indonesia-respondents-who-believe-influencer-review-is-more-convincing-than-official-ads/ (last visited July 05, 2022)
