Influencer review is more convincing than official ads in Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Sep 13, 2019
According to a survey conducted in Indonesia in July 2019, 51 percent of the respondents believed that an influencer's review is more convincing than official advertisements. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.

Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019

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Release date

September 2019

Region

Indonesia

Survey time period

July 4 to July 9, 2019

Number of respondents

968 respondents

Age group

16-39 years

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Give your level of approval to the following statement: I tend to believe in influencer's review rather than official ads review from brand". 1 is strongly disagree, 5 is strongly agree"

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