According to a survey conducted in Indonesia in July 2019, 48 percent of the respondents stated that they would be interested in buying a product used by an Instagram influencer. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.
Share of respondents who would be interested in buying products used by an Instagram influencer in Indonesia as of July 2019
The question asked in the survey was as follows: "give your level of approval to the following statement: I would be interested in buying the product/brand used/used by the influencer". 1 is strongly disagree, 5 is strongly agree"
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JakPat. (September 5, 2019). Share of respondents who would be interested in buying products used by an Instagram influencer in Indonesia as of July 2019 [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1050458/indonesia-respondents-who-would-be-interested-in-buying-products-used-by-an-instagram-influencer/
JakPat. "Share of respondents who would be interested in buying products used by an Instagram influencer in Indonesia as of July 2019." Chart. September 5, 2019. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1050458/indonesia-respondents-who-would-be-interested-in-buying-products-used-by-an-instagram-influencer/
JakPat. (2019). Share of respondents who would be interested in buying products used by an Instagram influencer in Indonesia as of July 2019. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1050458/indonesia-respondents-who-would-be-interested-in-buying-products-used-by-an-instagram-influencer/
JakPat. "Share of Respondents Who Would Be Interested in Buying Products Used by An Instagram Influencer in Indonesia as of July 2019." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1050458/indonesia-respondents-who-would-be-interested-in-buying-products-used-by-an-instagram-influencer/
JakPat, Share of respondents who would be interested in buying products used by an Instagram influencer in Indonesia as of July 2019 Statista, https://www.statista.com/statistics/1050458/indonesia-respondents-who-would-be-interested-in-buying-products-used-by-an-instagram-influencer/ (last visited August 09, 2022)
