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Influencer marketing in Germany - statistics & facts

Key insights

Share of people subscribing to influencer accounts in Germany
18.8%
Share of people frequently following influencer products recommendations in Germany
1.4%
Leading influencers on Instagram in Germany
toni.kr8s, m10_official, lisaandlena

Related topics

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Influencer accounts

Influencer marketing in companies

Popular influencers

International overview

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