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Leading categories Amazon Prime members shop in the UK 2018

Amazon Prime members in the UK mostly shopped for entertainment products in 2018, as revealed by the results of a consumer survey. Technology was another category that was popular with UK Prime members, 49 percent of whom shopped in this category. Grocery shopping, on the other hand, was relatively low for Prime members in the UK. Only 18 percent of respondents bought grocery items on Amazon with their Prime membership.

Distribution of categories Amazon Prime members shop for via marketplaces in the United Kingdom (UK) in 2018

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Source

Release date

July 2018

Region

United Kingdom

Survey time period

2018

Number of respondents

3,500*

Age group

18-64 years

Supplementary notes

* Total number of UK and US consumers surveyed for this report. The source does not specify the number of respondents for each nationality.

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Statistics on "Amazon in the United Kingdom (UK)"

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