According to data from the first quarter of 2023, online shoppers are price-conscious when shopping for beauty on Amazon. The largest share of bestselling beauty products on Amazon in the United States were priced between 1 and 10 dollars. At 33 percent, the second-largest share was in the price range of 11 to 20 U.S. dollars. Products between 21 and 30 dollars accounted for 14 percent of all top-selling beauty products on Amazon.
Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023
(in U.S. dollars)
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MetricsCart. (March 1, 2023). Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1400712/amazon-bestselling-beauty-brands-price-range-us/
MetricsCart. "Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023 (in U.S. dollars)." Chart. March 1, 2023. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1400712/amazon-bestselling-beauty-brands-price-range-us/
MetricsCart. (2023). Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1400712/amazon-bestselling-beauty-brands-price-range-us/
MetricsCart. "Pricing of Bestselling Beauty and Personal Care Brands on Amazon in The United States in 1st Quarter 2023 (in U.S. Dollars)." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1400712/amazon-bestselling-beauty-brands-price-range-us/
MetricsCart, Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1400712/amazon-bestselling-beauty-brands-price-range-us/ (last visited October 05, 2024)
Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023 (in U.S. dollars) [Graph], MetricsCart, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1400712/amazon-bestselling-beauty-brands-price-range-us/