Number of reviews of best-selling beauty & personal care products on Amazon 2023
In the second quarter of 2023, the most reviewed product among the top ten best-selling beauty and personal care items on Amazon was the Essence Lash Princess False Lash Effect Mascara. The mascara was clearly a crowd favorite, with over 336,300 Amazon reviews. The second-highest number of reviews belonged to the Mighty Patch Original Pimple Patch, with around 127,100 reviews.