Outdoor advertising was the medium with the highest year-on-year growth in Italy in 2021, with an ad spend increase of 28.6 percent compared to the previous year. Digital ad spending followed with an increase of 15.1 percent, while TV ad spending completed the top three with a growth of 14.4 percent.
Year-on-year growth of advertising spending in Italy in 2021, by medium
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Statistics on Advertising in Italy
Overview of Italian ad market
6
- Premium Statistic Advertising spending in Italy 2019-2022
- Premium Statistic Ad spending growth in Italy 2020-2022
- Premium Statistic Advertising spending in Italy 2019-2022, by medium
- Premium Statistic Advertising spending change in Italy 2020-2022, by medium
- Premium Statistic Leading ad spending sectors in Italy January-August 2021
- Premium Statistic Highest spending advertisers in Italy 2020
Traditional media
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- Premium Statistic Television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic Radio ad spending in Italy 2019-2022
- Premium Statistic Newspaper advertising spending in Italy 2016-2025
- Premium Statistic Newspaper ad spending in Italy 2016-2025, by platform
- Premium Statistic Magazine ad spending in Italy 2016-2025
- Premium Statistic Cinema ad spending in Italy 2019-2021
- Premium Statistic OOH ad spending in Italy 2016-2025
Digital media
8
- Premium Statistic Digital ad spending in Italy 2016-2025
- Premium Statistic Share of digital in ad spend in Italy 2016-2022
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Internet ad spend in Italy 2022, by format
- Premium Statistic Digital Market Outlook: digital advertising spending in Italy 2017-2025, by format
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic GoogleAds CPC in Europe 2022, by country
Leading players
5
- Premium Statistic Leading media groups in Italy 2020
- Premium Statistic Leading media agencies in Italy 2020
- Premium Statistic Activity value of media groups in Italy 2020
- Premium Statistic Activity value of leading media groups in Italy 2019-2020
- Premium Statistic Most creative advertising agencies in Europe 2021
Consumer perception
7
- Premium Statistic Actions taken as a reaction to OOH ads in Italy in 2021
- Premium Statistic Trust in social media advertising worldwide 2021
- Premium Statistic Trust in media in Italy 2012-2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Social media product placement effectiveness in Italy 2022, by age
- Premium Statistic Consumer advertising preferences in video streaming content Italy 2021, by generation
Further related statistics
16
- Year-on-year advertising revenue change in Norway 2017, by media
- Advertising revenue in Norway 2017, by activities
- Investment in advertising and net advertising revenues of the media 2020-2021
- Advertising revenue change of radio in Sweden 2016-2018
- Advertising revenue of ascertainable advertising media in Germany 2010-2021
- Outdoor advertising revenue in Iceland 2008-2020
- Advertising revenue change of out-of-home media in Sweden 2016-2018
- Coronavirus impact on media ad spending in China 2020, by medium
- Ad market growth in the Nordics 2021-2022
- Distribution of advertising revenue in Iceland 2020, by medium
- Advertising revenue in Norway 2022-2023
- Advertising revenue change of printed magazines in Sweden 2016-2018
- Advertising revenue change of printed news media in Sweden 2016-2018
- Italy: distribution of advertising investments in the luxury sector 2017, by channel
- Vietnam: ad recall 2015, by channel
- Growth of media investment by sector in France 2013-2014
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Statistics
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- Advertising revenue in Norway 2017, by activities
- Investment in advertising and net advertising revenues of the media 2020-2021
- Advertising revenue change of radio in Sweden 2016-2018
- Advertising revenue of ascertainable advertising media in Germany 2010-2021
- Outdoor advertising revenue in Iceland 2008-2020
- Advertising revenue change of out-of-home media in Sweden 2016-2018
- Coronavirus impact on media ad spending in China 2020, by medium
- Ad market growth in the Nordics 2021-2022
- Distribution of advertising revenue in Iceland 2020, by medium
- Advertising revenue in Norway 2022-2023
- Advertising revenue change of printed magazines in Sweden 2016-2018
- Advertising revenue change of printed news media in Sweden 2016-2018
- Italy: distribution of advertising investments in the luxury sector 2017, by channel
- Vietnam: ad recall 2015, by channel
- Growth of media investment by sector in France 2013-2014
Brand News Media Group. (February 10, 2022). Year-on-year growth of advertising spending in Italy in 2021, by medium [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group. "Year-on-year growth of advertising spending in Italy in 2021, by medium." Chart. February 10, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group. (2022). Year-on-year growth of advertising spending in Italy in 2021, by medium. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group. "Year-on-year Growth of Advertising Spending in Italy in 2021, by Medium." Statista, Statista Inc., 10 Feb 2022, https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group, Year-on-year growth of advertising spending in Italy in 2021, by medium Statista, https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/ (last visited May 29, 2023)
Year-on-year growth of advertising spending in Italy in 2021, by medium [Graph], Brand News Media Group, February 10, 2022. [Online]. Available: https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/