Compared to 2019, advertising spending on magazines in Italy in 2020 fell by 36.6 percent. At the same time, digital advertising spending in the country decreased by only 2.1 percent. In total, the Italian ad market decreased by 11 percent in 2020.
Year-on-year growth of advertising spending in Italy in 2020, by medium
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Brand News Media Group. (February 15, 2021). Year-on-year growth of advertising spending in Italy in 2020, by medium [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group. "Year-on-year growth of advertising spending in Italy in 2020, by medium." Chart. February 15, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group. (2021). Year-on-year growth of advertising spending in Italy in 2020, by medium. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group. "Year-on-year Growth of Advertising Spending in Italy in 2020, by Medium." Statista, Statista Inc., 15 Feb 2021, https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/
Brand News Media Group, Year-on-year growth of advertising spending in Italy in 2020, by medium Statista, https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/ (last visited May 27, 2022)
