Year-on-year change in ad spend in Italy 2021, by medium

Published by Michele Majidi, Jan 6, 2023
Outdoor advertising was the medium with the highest year-on-year growth in Italy in 2021, with an ad spend increase of 28.6 percent compared to the previous year. Digital ad spending followed with an increase of 15.1 percent, while TV ad spending completed the top three with a growth of 14.4 percent.

Year-on-year growth of advertising spending in Italy in 2021, by medium

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Release date

February 2022

Region

Italy

Survey time period

2021

Method of interview

CATI, online interview

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Statistics on " Advertising in Italy "

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Statistics on Advertising in Italy

Overview of Italian ad market

6

Traditional media

8

Digital media

8

Leading players

5

Consumer perception

7

Further related statistics

16

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