Percentage change in the ad investments in Italy 2019, by channel

This statistic illustrates the percentage change in the advertising investments in Italy from January to November 2019, broken down by media channel. According to the study results, the advertising investments on cinema increased by 12.8 percent, while the investments on magazines decreased by 14.1 percent.

Percentage change* in the advertising investments in Italy from January to November 2019, by channel

Percentage change
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Sources

Release date

January 2020

Region

Italy

Survey time period

January to November 2019

Method of interview

CATI, online interview

Supplementary notes

*Compared to the same period of the previous year.

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