Television viewers in Italy 2006-2018

How many Italians watch TV? From 2006 to 2018, the number of individuals watching television in Italy increased slightly. According to the data, the TV viewers were approximately 53.4 million in 2006. Subsequently, this figure rose to roughly 54.2 million viewers in 2018. However, the peak of Italian TV watchers was reached in 2011, at almost 54.5 million.

The Italian TV audience is not particularly young

When looking at the profile of TV viewers in Italy, data reveal that the television’s audience was not particularly young in 2018. In fact, most individuals watching TV in Italy were aged between 45 and 54. On the other hand, people aged between 18 and 19 represented the smallest group. Furthermore, when considering the occupational status of Italian TV watchers, data show that retired people, middle management and white-collar employees represented the largest group in 2018.

Most Italian TV watchers come from the North-West of Italy

When breaking down the Italian TV audience by macro-area of origin, it can be noticed that most viewers live in the North-West. Specifically, the North-West region of Lombardy registered the highest number of individuals watching television in Italy. In fact, more than a half of viewers from the North-West came from this specific region. However, it is also worth remembering that Lombardy is by far the most populous region in the country.

Number of individuals watching TV in Italy from 2007 to 2018

Viewers in thousands
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Release date

August 2019



Survey time period

2006 to 2018

Age group

3 years and older

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Statistics on "Television industry in Italy"

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