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Italy: Sky Italia turnover 2011-2017

Turnover of the television company Sky Italia in Italy from 2011 to 2017 (in 1,000 euros)

by Daniela Coppola, last edited Oct 15, 2019
Italy: Sky Italia turnover 2011-2017 Revenues generated by Sky in Italy reached 2.7 billion euros in 2017. In fact, Sky Italia holds the largest share of Italian broadcasting market, overtaking the big Italian broadcasters Mediaset and Rai, with an estimated share of 34 percent for the year 2019.
 The greatest selection of channels

  With its 115 channels, Sky Italia also has the highest number of channels, counting about 80 channels more than Mediaset and 90 channels more than Rai and Discovery. As far as audience reach is concerned, rankings look different. In August 2019, Mediaset and Rai outnumbered Sky by number of viewers in the prime-time slot.

 Successful shows

  One of the most popular TV programs of Sky is X-Factor, the Italian version of the talent show created in the United Kingdom. Between 2011 and 2018, the audience of the show has constantly increased and reached 1.1 million viewers in 2018. Sky Italia also broadcasts soccer matches of Serie A TIM, the Italian professional soccer league. In the season 2017/2018, the audience of Serie A TIM on Sky reached almost half million viewers.
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Turnover of the television company Sky Italia in Italy from 2011 to 2017 (in 1,000 euros)

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