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Sky Italia turnover 2011-2018

Revenues generated by Sky in Italy reached 2.9 billion euros in 2018. In fact, Sky Italia holds the largest share of Italian broadcasting market, overtaking the big Italian broadcasters Mediaset and Rai, with an estimated share of 34 percent for the year 2019.

 The greatest selection of channels

  With its 112 channels, Sky Italia also has the highest number of channels, counting 75 channels more than Mediaset and about 90 channels more than Rai and Discovery. As far as audience reach is concerned, rankings look different. In October 2019, Rai and Mediaset outnumbered Sky by number of viewers in the prime-time slot.

 Successful shows

  One of the most popular TV programs of Sky is X-Factor, the Italian version of the talent show created in the United Kingdom. Between 2011 and 2018, the audience of the show has constantly increased and reached 1.1 million viewers in 2018. Sky Italia also broadcasts soccer matches of Serie A TIM, the Italian professional soccer league. In the season 2017/2018, the audience of Serie A TIM on Sky reached almost half million viewers.

Turnover of the television company Sky Italia in Italy from 2011 to 2018

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Release date

November 2019



Survey time period

2011 to 2018

Supplementary notes

Data are rounded.

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Statistics on "Mediaset Group"

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