This statistic displays television advertising spending in Italy from 2008 to 2013, with forecast to 2015. It was forecast that television advertising spending would reach 3.8 billion euro in 2015, down from roughly 5 billion euro in 2010.
Television advertising expenditure in Italy from 2008 to 2015
(in million euro)
* Forecast ** At current prices. Exchange rate vs. US$ = 0.73095 Figures are after (net) negotiated discounts. Agency commission has not been deducted from the figures. The figures do not include production costs.
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Dentsu Aegis Network. (November 30, 2014). Television advertising expenditure in Italy from 2008 to 2015 (in million euro) [Graph]. In Statista. Retrieved May 26, 2020, from https://www.statista.com/statistics/398561/television-advertising-expenditure-in-italy/
Dentsu Aegis Network. "Television advertising expenditure in Italy from 2008 to 2015 (in million euro)." Chart. November 30, 2014. Statista. Accessed May 26, 2020. https://www.statista.com/statistics/398561/television-advertising-expenditure-in-italy/
Dentsu Aegis Network. (2014). Television advertising expenditure in Italy from 2008 to 2015 (in million euro). Statista. Statista Inc.. Accessed: May 26, 2020. https://www.statista.com/statistics/398561/television-advertising-expenditure-in-italy/
Dentsu Aegis Network. "Television Advertising Expenditure in Italy from 2008 to 2015 (in Million Euro)." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/398561/television-advertising-expenditure-in-italy/
Dentsu Aegis Network, Television advertising expenditure in Italy from 2008 to 2015 (in million euro) Statista, https://www.statista.com/statistics/398561/television-advertising-expenditure-in-italy/ (last visited May 26, 2020)
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