Television advertising spending in Italy equated to 3.14 billion U.S. dollars in 2020, and was expected to amount to 3.32 billion in 2021. A decrease in spending in 2020 compared to the previous year was attributed to the onset of the COVID-19 pandemic. Spending was expected to reach 3.7 billion in 2025.
Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- TV industry advertising spending forecast in Italy 2020-2024
- Total TV advertising spending forecast in Malaysia 2014-2019
- B2B ad spending in Italy 2016-2025
- Growth of the global TV advertising spending 2013-2018, by platform
- Television share of advertising expenditure in the European Union (EU 28) 2009-2018
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Advertising expenditure share of TV channels in Germany 2015
- Charity TV advertising expenditure in the UK 2007-2016
- Primetime TV ad spend in the U.S. 2013-2017
- Italy's share of Western Europe forecast spending on internet advertising 2019-2024
- TV ad spending in the United Kingdom (UK) from 2017 to 2021*
- Cost of a TV commercial in the U.S. 2016
- Cost of a TV commercial in the U.S. 2014-2019
- Leisure and entertainment ad spend in the United Kingdom (UK) 2013, by media
- Pay TV ad spending in Spain 2019-2021
- Perception that entertainment industry is connected to general public U.S. 2019
- China's internet pan-entertainment market revenue growth 2013-2020
- Breakdown of the leading media and entertainment companies in the UK 2017, by sector
- Film industry South Korea 2015-2019
PwC. (July 14, 2021). Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC. "Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars)." Chart. July 14, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC. (2021). Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC. "Television Advertising Spending in Italy from 2016 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC, Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/616887/tv-advertising-spending-italy/ (last visited May 20, 2022)