Television advertising spending in Italy equated to 3.14 billion U.S. dollars in 2020, and was expected to amount to 3.32 billion in 2021. A decrease in spending in 2020 compared to the previous year was attributed to the onset of the COVID-19 pandemic. Spending was expected to reach 3.7 billion in 2025.
Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars)
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Statistics on TV advertising worldwide
Overview
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North America
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APAC
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Europe
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Africa
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PwC. (July 14, 2021). Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC. "Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars)." Chart. July 14, 2021. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC. (2021). Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC. "Television Advertising Spending in Italy from 2016 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/616887/tv-advertising-spending-italy/
PwC, Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/616887/tv-advertising-spending-italy/ (last visited March 23, 2023)
Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars) [Graph], PwC, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/616887/tv-advertising-spending-italy/