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Television ad spending in Italy 2016-2025

Published by Michele Majidi, Jan 6, 2023
Television advertising spending in Italy equated to 3.14 billion U.S. dollars in 2020, and was expected to amount to 3.32 billion in 2021. A decrease in spending in 2020 compared to the previous year was attributed to the onset of the COVID-19 pandemic. Spending was expected to reach 3.7 billion in 2025.

Television advertising spending in Italy from 2016 to 2025 (in billion U.S. dollars)

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Release date

2021

Region

Italy

Survey time period

2016 to 2020

Supplementary notes

* Forecast.

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