This statistic shows the leading fast moving consumer goods brands ranked by consumer reach in Murcia, Spain, in 2014. While El Pozo held the second place in the national ranking, it ranked first in the region of study. The second place regionally was held by Coca-Cola.
Leading fast moving consumer goods brands ranked by consumer reach in Murcia (Spain) in 2014
(in million Consumer Reach Points*)
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households nationwide. Number of households per region were not disclosed.
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Kantar Worldpanel. (July 9, 2015). Leading fast moving consumer goods brands ranked by consumer reach in Murcia (Spain) in 2014 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/445193/leading-fmcg-brands-in-murcia-spain/
Kantar Worldpanel. "Leading fast moving consumer goods brands ranked by consumer reach in Murcia (Spain) in 2014 (in million Consumer Reach Points*)." Chart. July 9, 2015. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/445193/leading-fmcg-brands-in-murcia-spain/
Kantar Worldpanel. (2015). Leading fast moving consumer goods brands ranked by consumer reach in Murcia (Spain) in 2014 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/445193/leading-fmcg-brands-in-murcia-spain/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods Brands Ranked by Consumer Reach in Murcia (Spain) in 2014 (in Million Consumer Reach Points*)." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/445193/leading-fmcg-brands-in-murcia-spain/
Kantar Worldpanel, Leading fast moving consumer goods brands ranked by consumer reach in Murcia (Spain) in 2014 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/445193/leading-fmcg-brands-in-murcia-spain/ (last visited May 26, 2022)
