Influence of the CSR approach on customer loyalty in France 2019

Some companies put forth their corporate social responsibility (CSR) approach. This statistic illustrates the impact of the CSR policy on consumer loyalty in France in 2019. Thus, 70 percent of those surveyed declared that they were rather loyal to the products of such companies.

As a consumer, are you more loyal to a product of a company that showcases a corporate social responsibility (CSR) policy?*

Share of respondents
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Sources

Release date

September 2019

Region

France

Survey time period

August 21-22, 2019

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: "Certaines entreprises mettent en avant leur démarche RSE. En tant que consommateur, êtes-vous d'accord ou pas d'accord avec les propositions suivantes? - Vous êtes plus fidèle à un produit proposé par une entreprise de ce type"

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