Dietary habits in the United Kingdom (UK) in 2019

As of January 2019, just under 79 percent of the population identified themselves as meat-eaters in the United Kingdom (UK). Approximately nine percent described themselves as flexitarian or semi-vegetarian. The third most popular dietary choice, with around three percent, was lacto-ovo-vegetarianism.

Veganism in the UK

Due to the small share of vegans in the overall population and due to the margin of error in surveys, it is difficult to exactly pinpoint the share of vegans. Other sources put the share of vegans in Great Britain at 1.1 percent or at roughly 600,000 persons as of 2018. The main reason for becoming vegan were ethical motivations, including animal welfare and environmental concerns.

Dietary trends in the UK

London was the center for all food trends in the UK that aimed to reduce or eliminate meat, fish or animal product consumption, whether vegans, flexitarians, pescatarians or vegetarians. A significant number of consumers consider reducing their consumption of the above-mentioned products. To supply demand, a notable industry has established itself to deliver on suitable products for these consumers. In 2017, sales revenues of vegetarian products amounted to about 657 million British pounds in the United Kingdom alone. The market for these products and meat substitutes is likely to grow far beyond that in the coming decades.

Distribution of dietary habits in the United Kingdom (UK) as of January 2019

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Release date

February 2019


United Kingdom

Survey time period

January 2019

Age group

18 years and older

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